Yum! Brands - statistics & facts
Yum! Brands owns and franchises some of the most popular fast food restaurants in the U.S. and around the globe. This includes chains like Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell, and The Habit Burger Grill. As evidenced by the company’s acquisition of The Habit Burger Grill in 2020 and its operation of restaurants in over 100 countries and territories, Yum! Brands has taken clear steps to enter new markets and grow global operations. In 2023, the number of Yum! Brands restaurants worldwide grew to over 58 thousand.
Meanwhile, in October 2016, Yum! Brands spun off their Chinese operations into Yum China. This privately held company not only operates all KFC, Pizza Hut, and Taco Bell restaurants in mainland China but also has full rights to several other quick service restaurant chains. In 2022, the revenue of Yum China Holdings exceeded nine and a half billion U.S. dollars, making it the largest restaurant company in China.
Which of Yum! Brands’ subsidiaries is the most successful?
Nearly all of Yum! Brands’ subsidiaries were listed among the ten most valuable QSR brands worldwide. However, with a brand value of over 22 billion U.S. dollars, KFC was top of the ranking. The famous chicken franchise has driven revenue figures for its parent company for many years and generated the largest share of Yum! Brands’ global revenue in 2023. Although Pizza Hut and Taco Bell generated less revenue than their Kentucky-based counterpart, both brands reported revenues of over a billion U.S. dollars. While Pizza Hut’s revenue was lower than Taco Bell’s, it did receive a higher satisfaction score among consumers. In 2023, the American Consumer Satisfaction Score (ACSI) for Pizza Hut was 78 and Taco Bell’s ACSI score was 71.Global expansion of Yum! Brands
All Yum! Brands’ subsidiaries can be found in international markets. KFC was spread the most far and wide, with a presence in 149 countries, while Taco Bell came in not-so-close second with international outposts in 32 other regions in 2023. Meanwhile, The Habit Burger Grill lagged behind with establishments in just three countries. In 2023, KFC accounted for the largest number of Yum! Brands’ restaurants worldwide, with 29.9 thousand units across the globe.Meanwhile, in October 2016, Yum! Brands spun off their Chinese operations into Yum China. This privately held company not only operates all KFC, Pizza Hut, and Taco Bell restaurants in mainland China but also has full rights to several other quick service restaurant chains. In 2022, the revenue of Yum China Holdings exceeded nine and a half billion U.S. dollars, making it the largest restaurant company in China.
